The Portland real estate market is complex, dynamic, and full of opportunity. To truly thrive here, you need more than just a license, you need a partner that actively accelerates your growth. Welcome to Opt Real Estate, where we are redefining the experience of being a real estate professional in the Pacific Northwest.
Founded by industry leader Drew Coleman—past President of the Oregon REALTORS®—Opt was built on a simple premise: real estate isn’t just about transactions; it’s about advocacy. We designed our brokerage to offer you the best of both worlds: the agility and culture of a local boutique combined with the technological firepower of a national platform.
At Opt, we’re committed to helping you go from the life you have to the life you’ve always dreamed of. With unparalleled support, cutting-edge technology, and a collaborative culture, we empower agents to succeed at the highest level.
We are local experts with a national reach, serving Portland, Lake Oswego, Vancouver, WA, and beyond. We are fresh alongside proven. If you are ready to build a business that you truly own, backed by a team that champions your success, you belong at Opt.
Joining a new brokerage is a significant career move, but we believe the transition should be seamless. We have stripped away the red tape typical of large franchises to get you up and running faster.
We are intentional about who we bring on board. We aren't looking to fill seats; we are looking to fulfill potential. Here is how our process works:
The Discovery Call: It starts with a confidential conversation. We want to hear about your business goals, your current pain points, and what “success” looks like to you. This isn't a sales pitch; it's a compatibility check to ensure our culture aligns with your career trajectory.
The Business Blueprint: Once we decide to move forward, we don’t just hand you a contract. We sit down to map out your transition. We review your current listings, your pending transactions, and your database to ensure nothing falls through the cracks during the switch.
License Transfer: Our administrative team handles the heavy lifting with the Oregon Real Estate Agency (and Washington, if dual-licensed). We manage the paperwork so you remain compliant without the headache.
Brand Integration: You aren't just joining Opt; you are elevating your personal brand. Our marketing team gets to work on your announcement strategy, social media assets, and client communication plan so your sphere knows you’ve leveled up.
Real estate has changed. Agents today aren’t just supported by a brokerage, they’re building real businesses and personal brands. Opt is designed for that reality: modern, agent-first, and built to help you grow with the right structure behind you.
At Opt, you know exactly what you’re paying for through transparent expenses and real support. Everything we offer is built to help agents save time, elevate their business, and grow with the right systems and people around them.
Opt is built for agents who want more than a place to hang a license. We foster an ownership mindset and encourage you to treat your practice like a standalone business.
We are intentional about who we bring on because alignment is what makes the culture work. We operate on collaboration, high standards, and an environment where people genuinely want each other to win.
We don’t stop at training you how to write a contract. We mentor you on follow-up systems, lead conversion, consistency, and the habits that create repeat-and-referral momentum. Whether your version of growth is leveling up your personal production, building a team, or breaking through a plateau, we support sustainable momentum without forcing you into someone else’s mold.
Support at Opt is built to protect your time and increase your leverage. We offer a competitive compensation structure where everything is included—no nickel-and-diming.
Instead of piecing together vendors, subscriptions, and one-off help, you get tight operational support and standards that reduce risk and keep transactions clean. With full transaction and listing coordination, you stay focused on clients and revenue-driving work while the backend stays organized and moving.
Full Transaction Coordination: Includes opening escrow and managing timelines, handling key documents (HOA docs, disclosures, title reports), coordinating with escrow officers and lenders, and managing commission processing and closing documentation.
Full Listing Coordination: Includes scheduling design consultations and professional photography, preparing and launching MLS listings, managing marketing materials and post-launch updates, and collecting HOA documents and Home Energy Scores.
Real estate technology often feels clunky and disjointed. At Opt, our systems are designed to simplify your workflow and boost productivity—so tech supports your day instead of slowing it down.
Innovation here isn’t about more tools for the sake of it. It’s about a curated tech stack that helps you move faster, work smarter, and stay consistent, featuring tools such as SkySlope, Sisu, ActivePipe, Opt Enhance, Google Workspace, OptLogin, Slack, Cloud CMA, RealScout, Follow Up Boss, Rokrbox, MAXA, battr, and HouseWhisper.
We also don’t mandate floor hours or force you into a specific lead-gen box. We provide the tools, then you choose the strategy that fits your personality—open houses, social media, sphere-based networking, or a mix.
Opt gives agents access to a full creative engine, so your listings and your brand show up at a higher level without you patching together freelancers, rushed templates, or “good enough” materials.
In-House Marketing Team
Our marketing professionals create custom materials designed to elevate your business, including social media graphics and monthly newsletters, custom postcards and flyers, branded business cards and open house signs, professional headshots and email signatures, high-quality buyer and seller guides, and community videos that showcase local expertise.
Listing Photo and Coordination Packages
A beautifully presented listing is key to success. Opt offers affordable, in-house listing packages that deliver real value and consistent quality, including professional photography, aerial drone photography, immersive Zillow 3D Home tours, secure lockbox installation, sign placement, MLS preparation, design consultation, and document management.
Zillow Showcase Visibility
With Zillow Showcase, Opt agents can gain enhanced exposure on Zillow. Showcase listings are positioned for stronger engagement, including 75% more page views, 68% more saves, and 75% more shares. In addition, Showcase listings are shown as 10% more likely to go pending in the first 14 days and sell for 2% more.
At Opt, the goal is to provide a consistent pipeline of high-quality opportunities to help agents grow and sustain their businesses. Leads are designed as a launching point—helping you build listing client relationships and a robust book of repeat and referral business.
We view leads not as one-time transactions, but as long-term investments in your success. To keep the model fair and aligned with performance, opportunity fees are applied only to closed business.
Lead Program Overview
Opt’s lead generation system connects agents with opportunities from trusted platforms and partners, including Zillow Preferred, MarketVIP, Opcity, Estately, Realtor.com, FastExpert, Agent Pronto, Dave Ramsey, HomeLight, ReferralExchange, ChatGPT, Flyhomes, Google Local Services, Effective Agents, and more.
Opt also offers an exclusive program, Opt Enhance, that helps clients prepare their homes for sale without the burden of covering significant costs upfront. Funds can be used for staging, repairs, and improvements, with repayment deferred until closing.
At Opt Real Estate, our vision is to build a place where talented people do the best work of their lives—raising industry standards while creating careers, relationships, and lives they truly love.
Opt is for agents who want a culture with intention, real support and leverage, and marketing power that’s built in-house at a higher standard. It’s for people who want innovation that makes business easier, growth on your terms, and quality opportunities that support consistent production.
We are intentional about who we bring on because alignment matters. Here is how our model may feel different for some agents:
Opt is a locally owned, independent brokerage built around high standards and strong collaboration. That means the room matters, and you’ll be surrounded by people who care about craft, client experience, and doing things the right way.
We don’t mandate floor duty or rigid schedules. The expectation is that you’ll take ownership of your business, and the brokerage will provide the systems and support to help you execute—transaction coordination, listing coordination, marketing resources, and a team that has your back.
If you want to grow, you’ll have access to training, skill sessions, and collaborative meetings designed to keep you sharp and connected. The opportunity is there; the results come from consistency.
The real estate industry is shifting. The era of the passive agent is over. The future belongs to advisors, local experts, and tech-enabled professionals who care deeply about their craft.
Opt Real Estate is more than a brokerage; it is a movement toward a better way of doing business in Portland. We offer the technology of a modern platform, the heart of a local business, and the support systems agents need to grow with confidence.
Join us and discover what it means to partner with a brokerage that truly has your back.
Yes, with a caveat. Opt can be an excellent fit for driven new agents. You’ll get mentorship, training, and a roadmap, but you’ll also be expected to participate and take ownership early.
Once you sign your independent contractor agreement, our admin team guides you through the Oregon Real Estate Agency eLicense portal. It’s a digital process that takes minutes, and we help coordinate the transfer of your active listings so there is no downtime.
Opt brings together modern technology, a collaborative culture, and comprehensive support—transaction coordination, listing coordination, marketing resources, and opportunity sources—so agents can focus on clients and growth with less friction.
Yes. Between listing coordination, in-house media and marketing support, programs like Opt Enhance, and high-visibility options like Zillow Showcase, Opt is built to help agents show up stronger and win the room.
Ask yourself: “Am I ready to take ownership of my business?” Then ask Opt:
“Can you walk me through how your support team works during a live transaction?”
“Which marketing and listing services are included, and what’s optional?”
“How does the opportunity program work, and what performance metrics do you expect?”
“What does your weekly cadence look like for training and meetings?”
16325 Boones Ferry Road Suite 202 Lake Oswego OR 97035
16325 Boones Ferry Road Suite 202 Lake Oswego OR 97035
